Homogenized but not pasteurized

I feel a twinge of guilt whenever I go into a fast food chain or even a chain of restaurants now. It has nothing to do with eating processed or healthful foods. It has everything to do with homogenization of culture. In an ironic twist, the very signs and brands that I felt comfortable with in my early life now cause me discomfort when thinking about the world - when thinking on a global scale. Clearly, this is something I should explore further. Any suggestions are welcome.